Branding

The Effective Practices for Physics Programs (EP3), a collaboration between the American Physical Society and the American Association of Physics Teachers, required a cohesive brand identity to support its mission of strengthening college physics programs. As lead designer, I developed the logo and visual system and created custom illustrations and diagrams for use across print and digital platforms. A key challenge was navigating a committee-based approval process that required consensus, leading to multiple revision cycles. The resulting brand has remained in use for over five years and continues to support program growth and visibility.