Brand Updates

The American Physical Society’s 2023 rebrand prompted a redesign of a long-standing careers brochure aimed at informing students and early-career professionals about resources and tips for starting a career in physics. As lead designer, I applied updated brand standards, including typography, color, and design elements, to the existing format while incorporating revised content. A key challenge was maintaining the original structure while also adapting the material into a secondary, printer-friendly, double-sided format for web distribution. Close collaboration with the careers department ensured alignment and strong internal adoption of the refreshed piece and overall brand buy-in.