Social Media Ads

The Human Resources department at the American Physical Society requested a series of social media graphics to promote their open positions. Rather than relying on a single image to represent diversity a series-based approach was taken. This allowed for the showcasing of a broader range of individuals across race, age, and body type. Careful image selection was central to the design, ensuring audiences could see themselves reflected. The result is a visually consistent yet inclusive campaign that aligns with the Human Resource department’s goal of authentic and meaningful representation.